WAI FORWARD
Lead the WAI
Be among the first to experience Lead the WAI — our next-gen AI-powered marketing and sales automation tool.
Lead the WAI helps businesses streamline campaigns, engage customers intelligently, and automate sales tasks with ease. Join the waiting list now to get early access and stay ahead of the curve.
Apply for Lead the WAI.
PathWAI
PathWAI is your intelligent personal assistant for managing tasks and boosting productivity through AI.
Join the PathWAI waiting list today to get early access to powerful features like task tracking, smart goal suggestions, and an AI that understands your workflow.
Apply for PathWAI.
PAI It Forward
PAI It Forward brings AI to your finances — automating expense tracking, budget planning, and tax preparation with ease.
Get early access by joining the PAI It Forward waiting list, and discover how AI can simplify your financial operations.
Apply PAI It Forward.
WAI Forward
Welcome to WAI Forward
WAI Forward is an AI-first company rethinking how businesses operate. We've split our innovations into two areas:
- Platforms – End-to-end, AI-powered solutions for productivity, marketing, and finance. Built on RunWAI, our intelligent automation engine.
- Tools – Lightweight, free-to-use utilities for specific business tasks. Perfect for getting started with AI right away.
Whether you’re scaling a startup or streamlining enterprise operations, WAI Forward offers an automation path that evolves with you — from manual to fully AI-driven workflows.
Have questions? You can now chat with our team directly using the chat bubble in the bottom right corner of your screen (when we're online). For the best experience, we recommend you create an account to unlock additional features.
Platforms
Explore Our Platforms
These platforms are designed to work out of the box — each one laser-focused on solving real business problems in productivity, marketing, and finance. Whether you need just one or all three, they’re designed to work on their own or together.

PathWAI
Your AI productivity assistant. Automate task tracking, goal setting, and team workflows — with zero fuss.
DiscoverPathWAI

Lead the WAI
AI for marketing and sales. From lead generation to smart outreach, automate the whole funnel in one place.
DiscoverLead the WAI

PAI it Forward
Automate your finances — invoicing, cashflow, reporting — all in one AI-powered dashboard.
DiscoverPAI it Forward
Build with RunWAI
All of our platforms are powered by RunWAI — the engine behind intelligent automation at WAI Forward. But if your business needs something more specific, we also offer bespoke RunWAI implementations: custom-built platforms designed around your exact workflows, systems, and goals.
Tools
Try Our Free AI Tools
Need a quick win? Our Tools are free, instant-access solutions built for small business tasks — all powered by WAI Forward's automation layer.

Invoicer
Upload invoices in bulk and let AI extract the data. Download to CSV or send to Sage, Xero, or QuickBooks.
Discover More Tools
Our free tools are built for speed — lightweight automations anyone can use, no setup required. But if you're after something more powerful, RunWAI is our fully custom automation engine, built to wrap around your exact systems, workflows, and goals.
RunWAI
RunWAI – Your AI Engine, Your Way
Our platforms—PathWAI, Lead the WAI, and PAI it Forward—are ready-to-deploy solutions, each purpose-built for a specific business discipline: productivity, marketing, or finance.
But when your needs go beyond the typical use case, RunWAI becomes your AI co-architect. As our proprietary automation engine, RunWAI lets us build fully custom platforms tailored to your operations, workflows, and teams.
- Built Around Your Business – We assess your processes and design a platform that mirrors your internal flow.
- Flexible Automation Layers – From manual to fully autonomous, we help define how AI supports your operations.
- End-to-End Implementation – Delivered with onboarding, training, and ongoing support.
Whether you're scaling fast or tackling complex systems, RunWAI can be shaped to fit your business — not the other way around.